Whether or not this poster would appeal to a mass audience is a moot point. That isn't their target. Instead, the target is the horror audience, which is a little less discerning. However, most of those viewers will have seen it as part of the After Dark series. Therefore, the poster seems unnecessary.
Every year, one or two films from the After Dark series try their hand at a singular theatrical release, but they are never successful. With that knowledge in hand, the trailer looks at least interesting and since I like both of the films they mention Saw and Hostel more than some, I might find this flick interesting at least.
It would be a bloody mess if this were the first horror film in a large number of years to earn an Oscar nomination, but I don't think After Dark is the breeding ground for Oscar contenders.
I have not seen this film.
-Wesley Lovell (May 11, 2008) Original