Preview: The Social Network (2010)

Synopsis:

The story of Facebook founder Mark Zuckerberg and the origins of one of the most utilized social service in the history of the world.

• Poster: D+

Review:

How do you sell a movie with a poster like this? Sure the tagline is modestly catchy, but not many are familiar enough with Jesse Eisenberg to really make him a marketable entity.

• Trailer: C-; B+; B-

Review:

This is little more than a teaser featuring dialogue but no scenes from the film. Some of them are laughable, others interesting, but what this trailer does not do is develop a sense of proportion. The slow pull back from the pixelated image of Zuckerberg is interesting by itself, but the music is too overzealous.

The selection of music is probably the best element of the trailer. After it gets into the nuts and bolts of the film it slows down a bit, but it's an effective use of editing to convey a sense of story without giving away the end.

The song they've chosen is a great touch with the accompanying photographs and I remember all that well from the second trailer. They added a lot of extra information to this third trailer, little of which makes the film seem more interesting. It may still be a good movie, but the more it's advertised, the less likely I think people will want to see it.

Oscar Prospects:

David Fincher had been on the cusp of Academy recognition for many years until he finally hit the mark with The Curious Case of Benjamin Button; however, the year-end positioning may make this a talked-about contender, but unless it's a rousing success critically and financially, don't expect more than perhaps a Best Picture nod in the 10-wide field.

Release Date:

• October 1, 2010

Full Review Synopsis:

I have not seen this film.

-Wesley Lovell (July 7, 2010) Original

-Wesley Lovell (July 15, 2010) New Trailer; New Releae Date (changed from 11/1/10)

-Wesley Lovell (August 10, 2010) New Trailer