Preview: POM Wonderful Presents: The Greatest Movie Ever Sold (2011)

Synopsis:

Documentayr filmmaker Morgan Spurlock takes on the advertising industry in his film paid for entirely by advertisers.

• Poster: A-

Review:

This poster is nearly perfect for the subject the film is trying to portray. It features the nudity mentioned at one point in the trailer with an endless barrage of advertisements.

• Trailer: B-

Review:

The trailer leaves a number of intriguing questions open. If this is a scathing indicthment of the advertising industry, how do those advertisers feel about being portrayed as such and thus why did they agree to appear as sponsors. This would be like the National Rifle Association offering to advertise on Michael Moore's documentary Bowling for Columbine and perhaps even the reverse could be held true if Michael Moore had begged an HMO to pay for the production of his doc Sicko.

Oscar Prospects:

This is Spurlock's third documentary. His first, Super Size Me was nominated for the Oscar. His second, Where in the World Is Osama Bin Laden? was not. This third feature I'm going to come down on the side of not. All the Academy needs is a documentary that pokes fun at the same advertisers who may support the telecast. It doesn't make good business sense for them, but would certainly show us that they won't be cowed by special interests and that they are in this for the art and not the money.

Release Date:

• April 22, 2011

Full Review Synopsis:

I have not seen this film.

-Wesley Lovell (April 17, 2011) Original