POSTERS

Preview: Premium Rush (2012)

Synopsis:

A bike courier finds himself embroiled in a deadly game as he delivers a secret message that several people will kill to possess.

  • Poster: D+

Review:

I think the world is ready for inventiveness from its poster design, especially when the film's theme is quite original. I'm in the minority, apparently.

  • Trailer: B- / C+

Review:

The first trailer is the better mix of adventure and excitement. It creates a believable world of bike messengers while ramping up the action as the trailer progresses.

The second trailer tries to rely too heavily on the action components leaving the more interesting character dynamics on the cutting room floor. I'd just hope the film is more alike the first trailer than the second.

Oscar Prospects:

None.

Release Date:

  • August 24, 2012