Trailer Link

Release Date:

September 6, 2013

Synopsis:

From IMDb: “An intricate tale of “medicine, monopoly and malice”, FIRE IN THE BLOOD tells the story of how Western pharmaceutical companies and governments blocked access to low-cost AIDS drugs for the countries of the global south in the years after 1996 – causing ten million or more unnecessary deaths – and the improbable group of people who decided to fight back.”

Poster: C+

Review: It’s a little pill that could save millions. The poster design plays to the film’s concepts well, but ultimately lacks depth or creativity.

Trailer: C

Review: There’s no question that the subject matter is important, but the way the trailer drones on without making it feel that way creates a stumbling block for effective marketing.

Oscar Prospects:

None.

Revisions:

(September 1, 2013) Original