(March 26, 2017) Original
(May 14, 2017) New Trailer (#3)
(July 16, 2017) New Posters (#2-#6)
July 21, 2017
From IMDb: “When four lifelong friends travel to New Orleans for the annual Essence Festival, sisterhoods are rekindled, wild sides are rediscovered, and there’s enough dancing, drinking, brawling, and romancing to make the Big Easy blush.”
Poster Rating: D+ / D / C- (4)
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Review: (#1) A rudimentary and poorly constructed poster that abuses PhotoShop while creating a clear and pointed acknowledgement of the film’s premise.
(#2) This bedside prayer of a poster is dull, lifeless, bland, unappealing, bulky, and unpleasant. (#3-#6) These character posters aren’t much to look at. The backdrops are similar, the lettering and taglines are the same, but I’ll grant them a bonus simply because the male legs on display are all different.
Trailer Rating: B / B+ / B
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Review: (#1) The clean trailer, the one most audiences will see in the theater, is an oft humorous construction that might appeal beyond the target demographic.
(#2) There aren’t many films that can improve with a more bawdy, tawdry trailer, but this one does. Rather than presenting the exact same scenes and imagery as their PG-rated trailer, the producers create something more audacious, more raunchy, and, as a result, a hell of a lot funnier.
(#3) New jokes aren’t much on display in this trailer and it feels like the humor that was there is a bit muted after seeing it a second time, which won’t benefit the film much.