Film Preview: It (2017)

Page Revisions:

(April 2, 2017) Original
(May 14, 2017) New Trailer (#2)
(July 30, 2017) New Trailer (#3) / New Poster (#2)
(August 27, 2017) Added Image Gallery

Release Date:

September 8, 2017

Synopsis:

From IMDb: “In a small town of Derry, Maine, seven children come face to face with life problems, bullies and a monster that takes the shape of a clown called Pennywise.”

Poster Rating: B- / B

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Review: (#1) This is sufficiently creepy, though lacks sufficient detail at the edges.

(#2) Generally, this is a solid design; however, there’s a lot of useless space in it, which may focus the eyes in on the central, foggy image, it makes for a poor overall poster. Maybe a banner on the theater wall would have been a better choice for this.

Trailer Rating: B- / D / C

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Review: (#1) Some images from the original novel and miniseries are on display in this trailer and there’s just enough intrigue to sell it to those unfamiliar with either of those; however, the trailer doesn’t convey anything more than conventional horror theatrics.

(#2) It seems like the producers have decided to make their new trailer more of a scene-grab, giving us a single segment from the film, which creates absolutely no dread. The whole film looks patently unappealing as a result.

(#3) Attempting to make this look less like a coming-of-age story and more like a cheaply theatrical horror film might give the audience a modest desire to see it, but it will also give fans of the book a bit of a pause.