(April 16, 2017) Original
(July 30, 2017) New Trailer (#2) / New Poster (#2)
(October 29, 2017) New Posters (#3-#17)
November 3, 2017
From IMDb: “Thor must face the Hulk in a gladiator match and save his people from the ruthless Hela.”
Poster Rating: B / A- / C+ / B- (2) / C (8) / C+ / C / C / C+
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Review: (#1) An interesting use of color, a blend infrequently used in poster designs. The base image is standard-issue, but it’s eye-catching, which is most important.
(#2) Taking a smidgen of inspiration from the Guardians of the Galaxy posters, the kaleidoscopic color scheme is interesting and the actor poses add visual flair and depth to the entire design.
(#3) The color scheme is unique, but the composition is weak and unexciting. (#4 & #5) With a better structure than the prior design, the poster looks a bit better, though still imperfect. The only difference between these two designs is a slighter wider margin and an unexplained coif change on Cate Blanchett. (#6-#13) This series of character posters features a wonderful array of colors, though its utterly simplistic concept doesn’t make it incredibly exciting.
(#14) This design, incredibly reminiscent of the 80s aesthetic of the Guardians of the Galaxy posters doesn’t work very well for Thor. (#15) The vibrant color schemes of the prior designs culminate in this busy, modestly overbearing design. (#16) More subdued than prior designs, this poster also lacks their richness of detail and relegates many of the supporting characters to tiny figures in the background, which seems less than fair. (#17) An interesting twist on the style that Guardians used, this time feeling a little more psychedelic and thus feeling a bit more 70s than 80s.
Trailer Rating: B / B
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Review: (#1) Some of the humor that made Thor more appealing in the Avengers film doesn’t trump the familiarity on display here. Sure, there are some unique details that we haven’t seen before, but everything seems so generic.
(#2) We get more plot details this time out and the film almost looks like an adequate follow-up to Thor: The Dark World rather than a pale version of The Avengers. That imitation is still there, but the overall result is solid.
A Best Visual Effects nomination is certainly possible, but the film isn’t likely to show up anywhere else.