(September 24, 2017) Original
(January 21, 2018) New Trailer (#2)
(February 25, 2018) Added Image Gallery
(March 11, 2018) New Posters (#2-#5)
March 16, 2018
From IMDb: “Lara Croft, the fiercely independent daughter of a missing adventurer, must push herself beyond her limits when she finds herself on the island where her father disappeared.”
Poster Rating: D+ / C- / C / C+ / D
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Review: (#1) I begin to wonder if artists are decreasingly interested in creating movie posters. These major releases are employing some pretty lackluster designs for their posters, this one most notably included.
(#2) A semi-blurry poster design, even if your protagonist’s face is clear, just isn’t that interesting. (#3) Not an action pose, but one that suggests bad-assery without being bad-ass. (#4) This looks to be a character poster, but it’s the only one available for this particular market, which could have something to do with the actor pictured. It is a little more interesting than the others, but not by much. (#5) If you’ve seen design #3 before, then you recognize the background. Yet, even if you do know it, the design is a hamfisted, unnecessarily bold, and generally ugly design.
Trailer Rating: C / C+
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Review: (#1) High on action intensity, light on compelling plot. This film looks like a cheap attempt to enthuse fans of the video games without understanding the audience particularly well.
(#2) Another mediocre trailer for a film that needs to feel more exciting. Sure, there are a lot of elements that look exciting, but the trailer just doesn’t do enough to convince teh viewer that they are indeed exciting.