(December 18, 2016) Original
(March 19, 2017) New Trailer (#2) / New Poster (#3)
(May 28, 2017) New Trailer (#3) / New Posters (#4-#12)
(June 25, 2017) New Poster (#13)
June 30, 2017
From IMDb: “Gru’s long lost twin (Drew) will emerge and there will be a theme of sibling rivalry.”
Poster Rating: D+ (2) / C- / C- / C+ / C (6) / B- / C
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Review: (#1 & #2) There’s the teaser and then there’s the teaser-plus. It appears that the ones with the superimposed minions was issued first, but visually either could have been. Either way, both are essentially the same, which is not that interesting.
(#3) And now we have Gru’s brother and this poster suffers the same issues as the prior ones, that of being pointlessly bland. At least we have a new character to look at. At least that’s different.
(#4) Japan’s design doesn’t look very interesting. It focuses on a Minion, which might help sell itself to some, but it won’t do much for others. (#5) Another Minion-specific design, this one is a little more focused and a little more involving as a result. (#6-#11) These individual Minion character posters are a solid effort to create distinctive poses and interesting embellishments, even if the end results aren’t spectacular. (#12) The Russians get the design that is so far the best. It features all the major characters, though the white backdrop is unnecessarily vacant.
(#13) More of the same, though for fans of the original, it will conjure up memories of a fluffy unicorn, but even that’s not enough to make this exciting.
Trailer Rating: B+ / B / B+
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Review: (#1) Instead of focusing on the minions, this trailer does exceptional work in creating a sense of style for the villain, reintroducing elements that we love about the series, and setting itself up to be a fun, engaging film.
(#2) After the humorous first trailer this one seems a bit less interesting by comparison. One thing this franchise has proven it wants to focus on is family relationships. The first was his adoptive daughters, the second his potential new romantic relationship, and now his brother. That’s an interesting way to tackle these films, though I’m not sure the trailer is as funny as it needs to be.
(#3) Another trailer that suggests a great deal of fun in one of the more consistently entertaining franchises. While the second film was a slight step down and the Minions spin-off was forgettable, this looks like it may return to the excellence of the original.
A nomination for Best Animated Feature is possible, but a win is unlikely.