(December 18, 2016) Original
(March 19, 2017) New Trailer (#2) / New Poster (#3)
June 30, 2017
From IMDb: “Gru’s long lost twin (Drew) will emerge and there will be a theme of sibling rivalry.”
Poster Rating: D+ (2) / C-
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Review: (#1 & #2) There’s the teaser and then there’s the teaser-plus. It appears that the ones with the superimposed minions was issued first, but visually either could have been. Either way, both are essentially the same, which is not that interesting.
(#3) And now we have Gru’s brother and this poster suffers the same issues as the prior ones, that of being pointlessly bland. At least we have a new character to look at. At least that’s different.
Trailer Rating: B+ / B
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Review: (#1) Instead of focusing on the minions, this trailer does exceptional work in creating a sense of style for the villain, reintroducing elements that we love about the series, and setting itself up to be a fun, engaging film.
(#2) After the humorous first trailer this one seems a bit less interesting by comparison. One thing this franchise has proven it wants to focus on is family relationships. The first was his adoptive daughters, the second his potential new romantic relationship, and now his brother. That’s an interesting way to tackle these films, though I’m not sure the trailer is as funny as it needs to be.
A nomination for Best Animated Feature is possible, but a win is unlikely.