Film Preview: Smurfs (2025)

Film Poster

Page Revisions:

(February 9, 2025) Original
(May 18, 2025) New Trailer (#2) — New Posters (#1-#5) — New Summary
(July 13, 2025) New Posters (#6-#30)

Release Date:

July 18, 2025

Synopsis:

From IMDb: “When Papa Smurf is taken by evil wizards Razamel and Gargamel, Smurfette leads the Smurfs on a mission to the real world to save him.”

Poster Rating: C- (2) / C / C+ / C+ / C+ / C+ / C (21) / C+ / C+

SEE ALL POSTERS BELOW
Review: (#1-#2, C-) There’s little of interest in these first bland designs. Neither has any background detail and that makes both easily dismissed even if the second one does a better job telling the audience what the film is. (#3, C) Stacking all of the Smurfs and other characters together prevents the need of a backdrop but creates too much loose chaos to be interesting. (#4, C+) This action design generates intrigue decently well but the blurry background with the barely identifiable Eiffel Tower in the background make it feel surprisingly boring. (#5, C+) The lack of background elements in the top two-thirds of the poster makes the effort feel a bit lackluster even if the rest of the design has more recognizable character details.

(#6, C+) While it gives the sense that the film is coming to Australia, it’s a rather cheap design with bad lighting synchronization. (#7, C+) This colorful design features some of the more recognizable Smurfs but with minimal details for the viewer to get excited about. (#8-#28, C) Each design has a unique Smurf in a somewhat unique position with an overused background aesthetic. The individual taglines are at least something positive. (#29, C+) A trite design concept with enough characters to be interesting but no uniqueness of vision. (#30, C+) Perhaps the most richly detailed design though it has few. Fans of the Smurfs from the 1980s might actually be more compelled by this effort, especially when you consider the image in the lower right corner showcasing the fact that Smurfs are only three apples tall.

Trailer Rating: C / C

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Review: (#1, C) For fans of Rihanna, this trailer will certainly engage. Her music is all over the place. The problem is that most Rihanna fans didn’t grow up with the Smurfs, so the corporate decision to inject her into the role of Smurfette is a weird one and the few times she’s given a chance to use her voice as an actor, it comes off fairly stiff. The storyline is adequately conveyed but there isn’t enough excitement in the trailer to justify interest in it.

(#2, C) Getting into the narrative in more detail might create the sense that the film has a purpose but the childish humor and poor vocal work only highlights how misunderstood these characters are. The attempt to commodify the Smurfs denies their simple charms and aesthetic elements so this isn’t likely to make fans of the ’80s cartoon interested.