There isn’t much else in competition, so I don’t see any problem with Lawless becoming the top film of the week. It’s different enough from the other Summer outings, that it might pique interest from a number of different demographics.
Consensus
Below is a list of what we have come to a general consensus on. The number in parens represents the percentage of our contributors who agree with the statement.
Lawless: No one’s quite sure if it will be worth the ticket price or not. Oogieloves in the BIG Balloon Adventure: Unless you’re a fan, you should probably skip it. The Possession: It looks too much like every other possession film ever made. The Good Doctor: This movie makes you wonder if they even make template thrillers anymore.
One response to “Looking at the Weekend: Aug. 31-Sep. 2, 2012”
Peter J Patrick
Now we know:
Todd Cunningham | The Wrap – A new movie for toddlers, “Oogieloves in The Big Balloon Adventure,” is making the wrong kind of box-office history.
The movie opened Wednesday at 1,500 theaters and brought in $60,000 total. That’s a sippy-cup-sized $40 per screen for the independently distributed G-rated cartoon.
It has a shot at recording one of the worst wide-opening weekends ever. Last year’s “Creature” set the standard when it averaged $217 on 1,507 screens. “Oogieloves” is scheduled to be on 2,160 screens for the weekend, but theater owners who’ve seen Wednesday’s numbers may want to reconsider.
“Oogieloves” is the brainchild of first-time filmmaker and marketing whiz Kenn Viselmann, who helped bring “The Teletubbies” and “Thomas the Tank Engine” to American TV.
He convened a fancy party at the Cinema-Con convention for theater owners in Las Vegas in April, promising a major roll-out and predicting a wave of word-of-mouth adoption by parents eager for movies to appeal to the kindergarten crowd.
There isn’t much else in competition, so I don’t see any problem with Lawless becoming the top film of the week. It’s different enough from the other Summer outings, that it might pique interest from a number of different demographics.
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