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Trailer Watch: A Good Day to Die Hard

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Wesley Lovell

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Can these films please stop being relevant?

A Good Day to Die Hard

Plot Summary: John McClane is back and this time, he’s trying to save his son who’s performing a job in Moscow.
Release Date: February 14, 2013

Poster

Trailer
Rating: D
Commentary: A tagline and an image might work for die hard Die Hard fans, but no one can deny that this design is pedestrian, unoriginal and lacking a creative direction. 		Rating: C-
Commentary: I can’t be the only one who looks at this trailer and wonders what the purpose is. Playing on the riff Indiana Jones and the Kingdom of the Crystal Skull did with father and son teaming up to save someone or something, the entire concept is rooted on aging Bruce Willis’ emergence as an action star at his age. However, like Indy’s Harrison Ford before him, we may discover that he isn’t quite up to the peak he was when the first film came out over a decade ago.
Preview Link: CLICK HERE for link to the trailer, more posters (if available) and other commentary not featured here.
Oscar Chances: The franchise hasn’t exactly been an Oscar gold mine and releasing so early in the year, it will undoubtedly be overshadowed by the many Summer and fall event pictures.

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