Looking at Film from Every Angle

Trailer Watch: X-Men: First Class

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Wesley Lovell

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My second superhero movie preview for the week is for my favorite superhero franchise to date: X-Men.

X-Men: First Class

Plot Summary: The X-Men return to their roots as former friends Professor X and Magneto have a falling out as Xavier is founding his school for gifted youngsters.
Release Date: June 3, 2011

Trailer

Poster
Rating: B-
Commentary: If you’re a fan of the original trilogy or the comics, this trailer may be a great draw for you. Even if you aren’t a fan, the trailer does a fine job displaying various aspects of the film and setting it up for adventure without giving away a lot plot details. 		Rating: B-
Commentary: It’s not a very decorative or exciting poster unless you’re an X-Men fan. This poster should do plenty to draw in the fans while the trailer may pull in others.
Preview Link: CLICK HERE for link to the trailer, more posters (if available) and other commentary not featured here.
Oscar Chances: The other films were virtually ignored, so I see no reason for this one to be treated any differently.

Comments

2 responses to “Trailer Watch: X-Men: First Class”

  1. Wesley Lovell Avatar
    Wesley Lovell

    With an established property, your marketing needs are lowered as existing fans should have no problem recognizing the elements that will bring them to the theater without much other impetus.

    Reply
  2. Sabin Avatar
    Sabin

    I like the poster. It’s not great, but it conveys all the necessary information in an official looking seal. I don’t want to see them all lined up. That’s not the draw of the film. The draw is “see how it all got started”…and they recognize that the best aspect of the previous films was the Hogwarts-esque school feel. So, they’re advertising that, and they’re doing it in a manner that looks like effective branding.

    Reply

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